An Etsy seller connects their shop and Sellergoo shows what the shop actually earns: each receipt's revenue minus refunds, Etsy transaction and payment-processing fees, shipping and cost of goods — as a running profit figure per order and per SKU, next to stock levels and restock warnings. Sellers who also sell elsewhere see their Etsy shop in the same reporting as their other channels, but Etsy works on its own: a shop can connect Etsy and nothing else.
It replaces the spreadsheet a seller otherwise keeps by hand — exporting orders, guessing fees, and only learning at the end of the month which listings were actually profitable.